Brand Positioning - Black Ops Consultancy

22 January, 2024

The Psychology of Branding: Creating a Brand Personality That Resonates

In today’s highly competitive marketing arena, understanding the psychological nuances of branding is essential for any business seeking to make a lasting impact. Branding transcends beyond being merely a name, logo, or visual identity; it...

15 January, 2024

Unique Selling Point (USP), What Does That Even Mean?

by Black Ops

In the competitive arena of modern business, having a clear and compelling Unique Selling Proposition (USP) can be the difference between blending in and standing out. A USP is not just a feature or benefit; it’s a distinct value...