Meet Sam Lawson

Creative Managing Director

Sam Lawson, a seasoned business professional with over 25 years of experience, specialises in developing creative and technology solutions for businesses of all sizes and sectors, including B2C and B2B markets. As one of the driving forces behind Black Ops Consultancy, Sam’s entrepreneurial journey reflects a steadfast commitment to excellence and a proven track record in delivering impactful business and brand strategies.

Passionately focused on maximising profitability, Sam dives deep into the intricacies of businesses, gaining a profound understanding of target audiences and staying attuned to market trends. His enthusiasm for elevating ROI and enhancing market presence is driven by data-driven analysis and a robust arsenal of advertising strategies. This comprehensive approach, coupled with extensive expertise in marcomms and technology solutions, empowers him to craft innovative and tailored ideas to meet each client’s unique needs.

At the heart of Sam’s narrative lies his exceptional skill in relationship building, especially for new business ventures. His ability to initiate and nurture connections has not only bolstered client retention but has also maximised opportunities. With a wealth of experience in change and digital transformation management, Sam approaches planning and implementation pragmatically. His abilities extend to reshaping cultures, expanding and managing teams, and upskilling, demonstrating adaptability whether working independently or collaboratively.

Sam possesses a wide-ranging skill set, encompassing business development, account management, commercial partnerships, stakeholder management, multi-channel campaign planning, bid planning, pitching, budget management, finance, social media, content marketing, analytics, conversion optimisation, team leadership, design, film production, content planning, and publishing.

In essence, Sam Lawson’s narrative epitomises over two decades of dedicated service, where innovation, leadership, and direction converge to make Black Ops Consultancy the preferred choice for businesses navigating the dynamic landscape of marketing and technology.